Parkview Health Marketing/Community Relations Specialist in Fort Wayne, Indiana
* position will have primary focus on Orthopedics and Sports Medicine *
Summary: The Marketing/Community Relations Specialist promotes Parkview Health Institutes, service lines, programs, facilities and physicians through marketing, community relations and communications efforts. Strives to increase awareness, consideration and preference of services and PPG physicians among key consumers and physician target markets. Develops and maintains relationships with administrative leaders and physicians in these key areas. The Specialist will be asked to target priority audiences with relevant marketing campaigns to achieve specific goals while thriving in a fast-paced healthcare setting.
Education: Bachelors degree in communications marketing public relations journalism or related field.
Experience: Five years of progressive marketing or communications experience. Healthcare experience is preferred. Must have experience in planning and coordination of special events. Must have skills in journalistic/brochure writing and editing. Detailed knowledge of marketing principles and tactics strategic planning direct marketing and creative development. Ability to coordinate efficient cost-effective processes for producing high-impact marketing strategies the capability to professionally interact and communicate with a wide variety of internal and external constituents and proficiency with project management techniques. Excellent verbal and written communication skills and professional client service manner are required. Proficient knowledge of Microsoft Office products Word Excel PowerPoint and Outlook.