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Berry Global Product Manager - Retail Marketing in EVANSVILLE, Indiana


The Engineered Materials Division has an immediate need for a Product Manager to support the Retail business segment.

Position Summary

Leads and drives the development and execution of short and long-term strategies for assigned Berry Retail product lines. Drives product line strategic fit, as well as overall profitability, working closely with segment and functional leaders.

Primary Job Functions


  • Develop and execute the strategic vision for the product line; existing, enhanced and new technology recommendations

  • Champion and lead cross-functionally to achieve the strategic initiatives

  • Identify new business needs, internally and externally, as well as growth opportunities

  • Define and develop associated strategic investment plans with cross-functional collaboration

  • Lead coordination of ongoing market and competitive intelligence; analyze and effectively communicate market trends, customer/consumer demands and competitor strategies for product and pricing

  • Provide product assortment and pricing direction for new business opportunities

  • Participate in customer meetings and trade events to drive growth and keep up with product trends, channel and consumer influences, and competitive challenges

Multi Generation Product Planning

  • Develop and execute 1 and 3 year product development roadmap for channel and product line effectiveness, growth and profitability

  • Define and develop next generation products, collaborating with Sales and cross-functionally

  • Manage allocation of technical resources to the most impactful projects

  • Manage all aspects of new product launches

  • Provide oversight for channel and product-specific competitive information

Product Line Profitability

  • Manage new product and customer pricing and profit, collaborating with Finance, Operations, Sourcing, Supply Chain and Sales

  • Manage pricing strategies and monitor channel conflict

  • Champion cost-reduction projects; manage product mix and margin erosion on mature items

  • Identify changes in equipment and process technology to improve cost position

  • Work with Supply Chain for raw material trends and cost-improvement opportunity

Support of Existing Business

  • Collaborate with Sales leadership for top target growth (current & new)

  • Clear product positioning and communication strategies; collaborate with Marketing, manage product positioning tools, including web, trade, ad, sell sheets, research and presentations

  • Lead cross-functional teams to bring solution to chronic quality issues

  • Work with cross-functional teams to define service needs for new/changing/outgoing items

  • Oversight for new and modified products; working with Marketing, Corp Creative and Packaging Design in determining packaging requirements and art work

Competencies Required

  • Ability to identify and cultivate market and product opportunities

  • Ability to organize, coordinate and direct cross-functional teams

  • Ability to perform category analysis and category management

  • Ability to drive new product development and lead the commercialization of products

  • Ability to work effectively with Sales leaders and internal functional leadership to consistently drive profitable growth

Education, Experience, Skills

  • Bachelor’s Degree in B

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.


Job ID 2020-6977

Position Type Regular Full Time

Category Research & Development