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Lippert Components, Inc Channel Marketing Manager in Elkhart, Indiana

Channel Marketing Manager

Who We Are

We are the leading supplier of components to the recreational vehicle and residential housing industries, as well as adjacent industries including bus, cargo and equestrian trailer, marine, and heavy truck. With over 65 facilities located throughout the United States, Canada, Ireland, Italy, and the United Kingdom, our more than 9,000 team members work together to bring innovative product solutions to market every day.

Why We are Different:

At Lippert Components, Everyone Matters. We are striving to make lives better through meaningful relationships with our co-workers, our customers, and our communities. LCI team members feel a deeper sense of purpose at work, and we continue to build a better work environment by aligning our cultural and business strategies with the needs of our many team members. We measure success by how we touch the lives of people inside and outside our walls.

What You will Get:

  • A company culture where everyone matters

  • Healthcare + Dental + Vision + 401k with Employer match

  • Career development and mentoring

  • Tuition Reimbursement

  • Annual flu immunization

  • Holiday, personal and vacation days

  • Local and national discounts

  • Wellness offerings

Summary/Objective:

The Channel Marketing Manager develops and implements marketing strategies across all available channels to promote products or services. This role includes creating marketing plans, staying up-to-date with the latest digital trends, and coordinating campaigns within the marketing team and with other internal department heads. Must have marketing expertise, strong communication skills, and great time management. You will be developing channel-specific marketing strategies, planning marketing campaigns and managing marketing communications. The role can sometimes be stressful if there are tight deadlines or pressure to get campaigns out on time. This job is well-suited to digitally conscious people who enjoy analyzing data, following current trends, and communicating well with people to gain strategic alignment.

Duties and Responsibilities:

  • Evaluating and improving existing channel marketing strategies.

  • Developing new channels marketing strategies and implementing marketing plans.

  • Targeting specific channels to promote products and services, including paid search, social media platforms, emails, website content and SEO strategies

  • Analyzing market data, trends, consumer preferences, and competitive behavior to optimize marketing strategies.

  • Determining which platforms to advertise on and adapting campaigns accordingly.

  • Deploy marketing strategies in collaboration with the marketing team, senior managers and other departments.

  • Managing all marketing campaign communications and establishing strong customer networks.

  • Meet with senior associates and clients to provide marketing strategies advice and guidance on how to carry out the appropriate reach, engagement and conversions for maximum effect.

  • Staying ahead of the curve and following the latest digital trends and searches, as well as the newest technologies. Channel marketing managers also carry out competitor research to monitor what other companies are doing.

  • Develop channel-specific marketing strategies for the forthcoming year. These strategies are worked out with department heads to discuss topics such as positioning, messaging and budgeting to make sure all teams are aligned with the marketing plans.

  • Gather and analyze campaign results and create reports to show what worked and what was less effective for different markets and audiences.

  • Develop channel-specific marketing campaigns to increase the visibility of our products

  • Analyze data to track effectiveness and identify new opportunities or strategies

  • Search out new channel opportunities to help drive business growth

  • Oversee development of marketing material for new product launches, promotions, advertising campaigns, programs and other related marketing activities.

  • Assist with resource and budget optimization

Working Conditions:

  • Primarily working indoors, office environment.

  • May sit for several hours at a time.

  • Prolonged exposure to computer screens.

  • Repetitive use of hands to operate computers, printers, and copiers.

Qualifications:

  • Bachelor’s degree in marketing, advertising, business, or a related field

  • MBA or master’s degree in marketing a plus

  • Direct channel marketing experience (minimum 2 years preferred)

  • In-depth knowledge of current digital marketing technologies and techniques

Competencies:

  • Exceptional analytical and strategic thinking skills

  • Superb leadership, communication, and collaboration capabilities

  • Excellent time-management and organizational skills

  • Advanced ability to drive creativity and innovation

  • Project management and execution skills

  • Strong networking and communication skills

Supervisory Responsibility:

This role will have supervisory responsibility upon hiring.

Physical Demands:

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job.

While performing the duties of this job, the Team Member is regularly required to talk and hear.

Position Type/Expected Hours of Work:

This is a full-time salary position, Monday through Friday.

Travel:

Some travel required

Additional Eligibility Qualifications:

List any other specific eligibility qualifications.

Work Authorization/Security Clearance:

Must be able to pass EVerify.

AAP/EEO Statement:

LCI provides equal employment opportunity to all Team Members and applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, citizenship status, disability, veteran status, genetic information, or any other legally protected category.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the Team Member for this job. Duties, responsibilities, and activities may change at any time with or without notice.

LCI provides equal employment opportunity to all employees and applicants, without regard to race, color, religion, sex, age, national origin, citizenship status, disability, veteran status, genetic information, or any other legally protected category.

Requisition ID: 2021-3765

External Company URL: https://www.lci1.com/

Street: 3407 Cooper Dr

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